So you’re somewhat of a beach bum huh? Absolutely nothing wrong with that. It happens that Negril is the ideal place for you. Think of having a 7 mile stretch of beach at your disposal?  Watersports of all sorts and restaurants and bars as well. When you’ve had your fair share then it’s time to journey a little farther west to West End, where you will find Rick’s Café, which is a cliff jumper’s paradise. Join in the fun or just watch as amateurs and professional cliff jumpers take the plunge. Enjoy good food and liquor as a live Reggae band entertains while you watch a golden Caribbean sunset.